Everyday is beach clean-up day! For each Physical Nation product, ten times the amount of plastic used is collected from the world's most vulnerable coastal communities. Thanks to Plastic Bank.
For most of us, it’s the small things that help our “green karma” - like using a reusable bag when you go shopping or opting for a reusable cup when you’re grabbing a latte to go in the morning. But Physical Nation wants to have a bigger impact. And here’s why: About 10 million tonnes of plastic waste land in our planet’s beautiful oceans every single year.
TAKE ACTION. BE A PART OF THE SOLUTION.
Plastic is ubiquitous. We’re all part of the growing problem, whether we want to see it or not. Our goal as Physical Nation is to be part of the solution, as holistic and sustainable as possible. That’s why we’re beginning this journey with Plastic Bank.
“If you reveal the value in plastic waste people won’t throw it away in the first place,” says David Katz, Founder and CEO at Plastic Bank.
WHAT IS PLASTIC BANK?
Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global manufacturing supply chain. Collectors receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance.
Plastic Bank’s certified blockchain platform secures the entire transaction and provides real-time data visualization – allowing for transparency, traceability, and rapid scalability.
The collected material is reborn as Social Plastic® which can be easily reintegrated into products and packaging as part of a closed-loop supply chain. Plastic Bank currently operates in Haiti, Brazil, Indonesia, the Philippines, and Egypt. We’ve chosen to partner with Plastic Bank to support a good cause that’s meaningful on many levels - Plastic Bank stops ocean plastic while improving the lives of over 85,000 collectors and their families.
WE’RE ON IT - PROMISE!
We are continually learning. We are always striving to make things a little better. We are always looking for ways to think more sustainably. And above all: we want to take action. Our collaboration with Plastic Bank prevents ten times the amount of plastic from entering the ocean than what we are producing. This is a good start, but it’s we’re committing to more! Our vision is to make the switch to 100% recycled packaging - ASAP!! And why not yet you ask? Good question. To be quite frank, as a new indie brand with a quite small trading volume, we don’t have access to the same technical and economic possibilities that larger brands have. Until we’re there, we’ll concentrate on making sure the current packaging does its job in the best way possible. That means protecting the effectiveness and durability of our high quality products while not looking too shabby either. Meanwhile, we at Physical Nation are working hard everyday to reduce our ecological footprint. Together, Physical Nation and Plastic Bank are collaborating to help reduce plastic waste, promote sustainability and create social change! Big steps to come. Check back later!